Course Name | Principles of Marketing |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
BA 201 | Fall/Spring | 3 | 0 | 3 | 6 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | This introduction to marketing course aims to inform students about the basic principles of marketing by introducing the key concepts of marketing, consumer behavior, target market selection, positioning and marketing mix strategies. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course consists of detailed investigations of the topics of the basic concepts of marketing, marketing environment, consumer behavior, segmentation, targeting, positioning, product development, pricing, place and promotion strategies. P.S. All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk |
Related Sustainable Development Goals |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction and Course Orientation | |
2 | Core Concepts of Marketing | Course Book - Chapter 1 |
3 | Core Concepts of Marketing (contd.) | Course Book - Chapter 1,2 |
4 | Marketing Environment | Course Book - Chapter 3 |
5 | Consumer Behavior | Course Book - Chapter 5 |
6 | Segmentation, Targeting, Positioning | Course Book - Chapter 7 |
7 | Marketing Mix: Product Strategies | Course Book - Chapter 8 |
8 | Midterm (Week of 15 April 2024) | |
9 | Marketing Mix: New Product Strategies | Course Book – Chapter 9 |
10 | Marketing Mix: Distribution Strategies | Course Book - Chapter 12, 13 |
11 | Marketing Mix: Promotion Strategies | Course Book - Chapter 14 |
12 | Application: Case Study on Marketing Mix (Week of 13 May 2024) | |
13 | Marketing Mix: Pricing Strategies | Course Book - Chapter 10, 11 |
14 | Contemporary Topics in Marketing: Digital Marketing, Sustainable and Ethical Marketing | Course Book - Chapter 17, 20 |
15 | Review of the Semester | |
16 | Final Exam |
Course Notes/Textbooks | Principles of Marketing, 18th. ed. P.Kotler- G. Armstrong, Pearson,2020 ISBN Textbook : 9781292341132 ISBN Textbook + Pearson Horizon Access: 9781292374338 |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | - | - |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 30 |
Presentation / Jury | ||
Project | - | - |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 30 |
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 2 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 14 | 3 | 42 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 10 | |
Presentation / Jury | |||
Project | - | - | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 25 | |
Final Exams | 1 | 43 | |
Total | 168 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest